In the past couple of decades, rapid advances in technology have transformed virtually every aspect of our lives. The internet revolution which started in the early 2000s is still leaving its mark on our lives. From changing the way we work by opening up doors for collaboration across the globe, to keeping us in touch with old friends and family members on vacation, to bringing us the latest in entertainment – the internet has truly transformed our lives. Part of the growth that accompanied the internet has been in the animation sector. Now that higher internet speeds are available even in Sub Saharan Africa, it is time to take advantage of this outstanding tool for your business growth.
The Power of Animation:
In a world where business practices are constantly changing in order to re adapt to the latest technology and global trends, animation offers the answer to many challenges. Digital marketing has already become the leading target of marketers and advertisers around the world. One way to make your digital marketing project stand out is through using creatively designed animation to market your products and services. While it is undoubtedly an emerging trend, animation has the power to help your potential customers visualize. They say a picture is worth a thousand words, and with the magic of animation, you can bring your company’s offers to life on the screen. Research shows that when accompanied with visual aids – like animation – your message will be more memorable, actionable, and widely carried across as compared to traditional advertising methods.
You will often hear online marketers talking about click to conversion ratios and their impact on sales. Animation is an excellent way to successfully convert visitors to loyal customers for a few very simple reasons. For starters, animation is one way to tell your company’s story to an audience. If there is anything that people can relate to, it’s your history, dedication, and commitment to making the best product or service offer out there. Storytelling through animation is also a powerful way to showcase what your creation will look like when being used by a satisfied client. The simple element of being able to showcase your products in action is unmatched and animation is a great way to accomplish that.
Forget hiring a camera crew or a cast of actors to make your next commercial. You don’t need to rent a location or close off a portion of your own business either. Instead, hire an animation expert. You won’t have to deal with any interruptions or cancellations from the cast and crew. Furthermore, an animation will be quite a bit more cost effective. You will also have the creative room required to add in different objects, colors, and settings which allow to showcase your company and its products in a better manner. The use of animated characters can also help add an attractive twist on your advertisement and make it more visually appealing to potential customers.